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GBTN
GBTN — Web design studio

Websites built to perform.

For founders who know your web presence is part of how the business gets judged. We build the kind that doesn't need a rebuild in six months.

Most websites describe companies. Ours make an impression.

How we work

A process built around the real problem, not the deliverable.

We work with a small number of clients at a time. The people you meet at the start are the people who build your site.

01

Brief

A real conversation about what the site needs to do. Not a discovery questionnaire. An actual exchange about the business, the audience, and the specific problem being solved.

02

Architecture

Before design, structure. We map information hierarchy, define key flows, and make content decisions. Getting this right means we never design ourselves into a corner.

03

Design

We work in the browser alongside Figma. No static mockup fully predicts how something moves, loads, or reads at 2am on a phone. We build toward the real thing from day one.

04

Build

Production code from the start. Not a handoff — the people who designed it build it. That continuity matters more than most clients realize.

05

Handoff

You own everything. We document it, walk you through it, and make sure you can update it yourself. Ongoing support is available if you want it.

Selected work

The portfolio is being built alongside the work.

We are at the stage where each engagement publishes here as it ships. Pretending otherwise would weaken the case. For now, see what is in build.

Five engagements in active build

Brand sites, ecommerce, redesigns, stewardship. Client names published as projects ship.

Our thinking

The web is the largest design medium ever built. We take that seriously.

The web got fast and most sites stayed slow in a different way — slow to say anything worth reading, slow to respect the person on the other side of the screen.

We build for that person. Not for the stakeholder who wants the logo bigger. For the person who arrives with a question and deserves an answer they can trust.

Every site is a position statement. What the company believes, what it makes, who it's for. The technical craft is in service of that. It's not the point.

Start here

Let's build
something creative

Tell us what you're working on. We'll tell you honestly if it's a fit.

Partnering with a small group of founders this year. If your timing is now, write.